Essential Physiotherapy 97 Brant Ave Brantford, ON N3T 3H4 CA
Our Story
Our Story
Essential Physiotherapy and Wellness opened its doors in 2004 with a strong focus on Women’s Health. Over the years, it has grown into a full-service clinic while proudly maintaining a dedicated Pelvic Health division. Sherri Moore, a Pelvic Floor Physiotherapist, co-founded the clinic and became the sole owner in 2011. With experience in various healthcare environments across St. Catharines, Cambridge, Simcoe, Norwich, and Dundas, Sherri had always dreamed of opening a locally owned and operated physiotherapy clinic in her hometown of Brantford. Her vision was simple: to provide high-quality, one-on-one care in a welcoming space.
In 2012, Sherri’s husband, Rob McCall, purchased the historic property at 97 Brant Avenue to house the growing clinic. As the clinic’s clientele and staff expanded, so did the need for more space. The building, initially constructed in 1890 for the John Noble family, has had many lives—as a family home, an art studio, a hydro office, a restaurant, and a wellness clinic. Sherri and Rob are incredibly proud of owning a piece of history and love sharing its stories. Visitors are always welcome to pop in and admire original features like the marble fireplace and stained-glass windows.
In 2017, Sherri launched Birth Essentials, a specialized Essential Physiotherapy and Wellness division, to meet the growing need for expert care during pregnancy. Inspired by her passion for childbirth and women’s health, she created a program that offers comprehensive support before and after birth. Birth Essentials focuses on preparing women physically and emotionally for childbirth through education and treatment. A key component is pelvic health physiotherapy, which plays a crucial role in getting the body ready for labour, promoting confidence during birth, and supporting a smoother, more complete postpartum recovery. By using a biopsychosocial approach that considers the mind-body connection, biomechanics, and the core and pelvic floor function, Sherri helps women build strength and resilience for birth and long-term health and wellness.
In 2020, the clinic expanded once more—this time taking over the upper floor of the building. The new space added two additional treatment rooms, a classroom, a kitchenette, and a bathroom. This expansion allowed us to broaden our services and better meet the needs of our community.
Today, Essential Physiotherapy and Wellness is home to six Physiotherapists, two Massage therapists, a Chiropractor, an Office Manager, and two Administrative Assistants. We are a team dedicated to ongoing education and clinical excellence, but above all, we are committed to compassion, clear communication, and delivering personalized, one-on-one care.
A drawing of John Noble's home built in 1890/91. The home of Essential Physiotherapy since 2012.